logo | branding | web site
Goal of the project: to create a user-friendly brand identity for an international IT startup focused on music EdTech market.
LOGO
  • Synergy of professional technologies

    and ease of use

    Grotesque font tells the user what’s inside he is waiting for a modern product. Rounded corners make the logo more user-friendly.

Variability is a requirement for any modern logo.
Variation manifests itself in colors, shapes, scales and gives space for the development of sub-brands.
BRAND VALUES
​​are reflected through the color palette.
Soft shades are used in visual communication to make the whole design as invisible to the user and not distracting from the process of using the product. The choice in favor of a muted palette is justified by the removal of additional stress from the difficult process of learning and work, as well as modern trends in design human-oriented products.

  • Performance

    There is powerful software suitable for professional work under the hood.

  • Ease of use

    User-friendly product that lends a helping hand to beginners.

  • Minimalism and purity

    Only an auxiliary tool, the work of which should be practically invisible and not cause additional stress from the learning process.

  • Modernity

    New technologies that serve to solve long-standing problems.

ILLUSTRATIONS
ICONS
WEB SITE
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