Goal of the project:
Create a flexible visual system for a large-scale open-air festival that would unite the interests of partner brands and contemporary music fans.
Target audience:
18-35 year olds, metropolitan area residents, concertgoers, and influencers.
Result:
50M digital impressions, over 32,000 visitors.
Create a flexible visual system for a large-scale open-air festival that would unite the interests of partner brands and contemporary music fans.
Target audience:
18-35 year olds, metropolitan area residents, concertgoers, and influencers.
Result:
50M digital impressions, over 32,000 visitors.
CONCEPT
The style conveys the energy, drive, and scale of the metropolis. The location near Moscow City dictates the use of technological and minimalist elements. This is not just a music festival, but a full-fledged lifestyle event.
Visual elements
Color palette
based on deep, dark graphite to create a premium, nighttime effect, with bright neon accent colors symbolizing the diversity of artists performing at the festival.
based on deep, dark graphite to create a premium, nighttime effect, with bright neon accent colors symbolizing the diversity of artists performing at the festival.
The style of the festival can be described as modern, urban, and dynamic.
POSTERS
TOUCHPOINTS
Some examples of corporate identity application for various media, including digital and print outdoor advertising, social media, landing page, event design and merch.
AFTERMOVIE
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